Messaging and marketing strategyfor experts building a second act
Book a callHi, I’m Jaime.
I help experts turn what they know into a brand, book, course, or business that they can actually explain.
Most people come to me with some version of this:
“I know what I do.
I just can’t explain it yet.”
I find the story inside your expertise, pull the jargon out, and say it humanly so it still sounds like you.
But this is more than copywriting. I’ve run marketing at the senior level, so I know what has to happen between a good message and a paying customer — who needs to hear it, when, in what format, and what they need to hear next.
I map that out, write the words, and leave the technical button-pushing to my lean, AI-forward team.
You stay the expert.
I help you sound like one online.
Who I serve
My favorite clients are experts with ten-plus years in fields like finance, healthcare, education, leadership, consulting, and all of the so-called boring industries that secretly run the world.
You’re building a second act. Maybe a book, a course, a community, an app, or an expertise-based brand. People already ask where they can learn more. You just don’t have a clear next step for them.
You don’t want to become a digital marketer.You want someone who gets what you do and gets your message out there without making you feel behind.
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About Jaime
I’m a brand strategist, a copywriter, and a recovering news producer. At heart, I’ve always been a storyteller.
I’ve spent more than a decade making complicated ideas clear and human. That’s meant ghostwriting for CEOs, writing about money at NerdWallet, and running communications for telehealth and fintech startups. It started in the Entertainment Tonight newsroom.
I do my best work with people who care about substance, welcome honest feedback, and want their brand to feel like a clearer version of themselves.