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If you're feeling stuck in that high pressure cycle to always be creating more, more, and MORE content—

If you're sick and tired of hammering out yet another blog post, email newsletter, or Instagram caption with no real plan for how your content is serving the big picture of your business—

Or if you simply can't find the words to adequately convey the heart behind your brand's mission and message—

 

Well, friend, you're in the right place.

Hey there! I'm Jaime Hanson.png

a copywriter and content marketing strategist for women entrepreneurs who are building purpose-filled businesses and brands right from the thick of their unfiltered, everyday lives.

Because I don't know about you, but in my real life, I'm first and foremost a wife and a mama, and I wouldn't have it any other way. I started my own small business from right here at my own kitchen table because I didn't want to choose between having both a career I love AND the flexibility to be present with my family.

But to do all that and also serve my customers well?
Ain't nobody got time to create content that doesn't convert.


I help online educators, consultants, creatives, and small business owners just like you put words to the knowledge in their heads and the stories on their hearts in a strategic and sustainable way, then share those words through carefully planned marketing tactics that will actually move your business forward.

Oh, you want to know more? Kick your shoes off and stay awhile, my friend! This adventure's just getting started >>

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The Full Saga

  Those College Days>>  When you tell a high school theatre nerd it's time to grow up, there's only one obvious thing she can do...  Become a college theatre nerd!   And so, off I went to this tiny, amazing school in southern Indiana, where my half-theatre-half-business major allowed me to help amazingly talented artists bring their stories to life while gaining valuable business skills for my future professional life.  By senior year, I was writing my thesis on  storytelling and creative collaboration in business— a passion that remains central to how I run my business today.

Those College Days>>
When you tell a high school theatre nerd it's time to grow up, there's only one obvious thing she can do... Become a college theatre nerd!

And so, off I went to this tiny, amazing school in southern Indiana, where my half-theatre-half-business major allowed me to help amazingly talented artists bring their stories to life while gaining valuable business skills for my future professional life.

By senior year, I was writing my thesis on storytelling and creative collaboration in business—a passion that remains central to how I run my business today.

  Rule #1: Don't Panic >>  Retiring from Career Option A at the ripe old age of 27 left everyone around me asking what the heck was next—and the truth was,   I had no idea.    To be honest, my journey to becoming Queen of Content and eventually COO of this small VA and marketing services company started purely out of convenience.  Over time, though, I came to truly love the world of online business, and it became clear that my unique background in media, journalism, collaboration, and storytelling made me a perfect fit for the content marketing space.   After all, as Gary Vaynerchuk said best,  "every company is a media company."   The more I learned, the more this winding saga started to come together.

Rule #1: Don't Panic >>
Retiring from Career Option A at the ripe old age of 27 left everyone around me asking what the heck was next—and the truth was, I had no idea.

To be honest, my journey to becoming Queen of Content and eventually COO of this small VA and marketing services company started purely out of convenience.

Over time, though, I came to truly love the world of online business, and it became clear that my unique background in media, journalism, collaboration, and storytelling made me a perfect fit for the content marketing space. 

After all, as Gary Vaynerchuk said best, "every company is a media company."

The more I learned, the more this winding saga started to come together.

  Hollywood High LIfe >>  From the Shondaland writers' room  to the news desk at Entertainment Tonight, a five year post-college stint in film + television gave me storytelling chops from some of the greats— n  ot to mention some just plain crazy stories!   But here's what I  really  learned a long the way: The sweetest moments of this life  aren't  the ones that look great on social media.  Once you get past the filtered lens, those glamour girls on their fancy red carpets are mostly just tired, hungry, and wearing one too many pairs of Spanx.  

Hollywood High LIfe >>
From the Shondaland writers' room  to the news desk at Entertainment Tonight, a five year post-college stint in film + television gave me storytelling chops from some of the greats—not to mention some just plain crazy stories!

But here's what I really learned a long the way:
The sweetest moments of this life aren't the ones that look great on social media.

Once you get past the filtered lens, those glamour girls on their fancy red carpets are mostly just tired, hungry, and wearing one too many pairs of Spanx.  

  Baby Makes Three>>   Meanwhile, on the personal front...   Grad school, a cross country move, and a brand new babe?  What can I say? The Hansons don't do anything halfway!  Our 2014 was the best  and the craziest  year ever. Yet once this lil' slugger made me a mama, I was officially  hooked  on finding a way for work life and mom life to forever go hand in hand.

Baby Makes Three>>
Meanwhile, on the personal front... Grad school, a cross country move, and a brand new babe? What can I say? The Hansons don't do anything halfway!

Our 2014 was the best and the craziest year ever. Yet once this lil' slugger made me a mama, I was officially hooked on finding a way for work life and mom life to forever go hand in hand.

  Becoming Mrs. Hanson>>  That Hollywood life was fun while it lasted. But by the time this southern gent' grabbed his guitar and strummed into my world? Let's just say he was the most famous face I ever needed to see again.  Just 363 days later we were saying "I do," and a whole new  chapter was about to begin.

Becoming Mrs. Hanson>>
That Hollywood life was fun while it lasted. But by the time this southern gent' grabbed his guitar and strummed into my world? Let's just say he was the most famous face I ever needed to see again.

Just 363 days later we were saying "I do," and a whole new  chapter was about to begin.

  Now Serving You>>  Here's where the winding saga all comes together!   Serving and equipping creatives through media and content marketing.   Telling stories that educate, entertain, and inspire.  Building a platform on my hard-won passion to expand flexible work opportunities for women through entrepreneurship.  I'm still pinching myself as I watch these puzzle pieces come together, becoming a dream business I'd never have imagined at the start. 

Now Serving You>>
Here's where the winding saga all comes together! 

Serving and equipping creatives through media and content marketing. 

Telling stories that educate, entertain, and inspire.

Building a platform on my hard-won passion to expand flexible work opportunities for women through entrepreneurship.

I'm still pinching myself as I watch these puzzle pieces come together, becoming a dream business I'd never have imagined at the start. 

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Core Values

The Words I Live By:

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