Simply creating good content is not enough.
Without a plan to bring new eyes to your work, you're spinning your wheels and crippling your impact.
THE JHC CONTENT STRATEGY PROCESS
is your perfect fit if:
You have great ideas for content, but either struggle to follow through or hear crickets when you publish.
You don't know how to get the traction you're looking for on social media, so you find yourself blindly following latest trends that don't necessarily match your business model.
You're not sure what kind of content to produce or where, when, and how often to publish it to reach your ideal client.
Here's How it Works
SHARE WHAT YOU ALREADY KNOW FROM TIME AND EXPERIENCE
about your ideal customer, core message, and what's been working for your brand.
SET CLEAR, ACHIEVABLE GOALS FOR YOUR MARKETING EFFORTS
to focus only on the strategies that bring in customers and make your goals a reality.
DELIVER THE STRATEGY, TEMPLATES, AND PROCESSES
to create and share content in the right format and for the right platform.
Here's What You Get
CONSULTATION CALL + SURVEY OF GOALS
to clarify your writing voice, understand your industry perspective, and refine our goals for your content.
SEO + KEYWORD IDENTIFICATION
establishing cornerstone keywords and content best practices to up-level your search engine game.
CUSTOM CONTENT CREATION PROCESS
including ready-to-use checklists and templates to take the guess work out of marketing content creation.
THREE MONTH EDITORIAL CALENDAR
with our sample distribution of more than fifty content topics and headlines, plus social media promotion.